sandeep.khanna
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Book

The Mom Test

I asked doctors if writing on screen would save them time. Everyone said yes. Almost nobody used it.

That’s the trap. People don’t necessarily lie. They just answer the question you ask, even when it’s the wrong one. Ask “would you use this?” and you’ll get a yes surprisingly often.

So I asked something else. What do you write the most?

The answer was always vitals. The same handful of numbers, every time.

We built a quick-action button to load vitals in one tap.

That’s the one they actually used.

Book - The Mom Test