One thing I like about each of these.

Ditto Insurance - no spam calls, no sales pitch.

Zerodha - it doesn’t ask for permissions it doesn’t need, and the nudges feel like they’re for me.

Urban Company - the person who shows up is actually a professional. That shouldn’t be rare, but it is.

Zomato - they’re not afraid to try thing. Even the quarterly reports are fun to read.

Airbnb - the listing page is clean. No ads. The search shows you the best suitable result and not promotional listing.